The Human Touch: How Optimizing for People Drives Profit Measuring the impact of marketing is a numbers game, so it's easy to look to data for the answers....
Think Hard, and How to Tell When You Might Be Wrong My high school teachers will attest, I demonstrated no particular aptitude for science. At least,...
Sweating the Small Stuff — Why Attention to Detail Matters In my first truly independently responsible position — where my actions alone could make a material...